when I first started in the advertising and marketing, I was tasked
with designing a website- back then, I did not understand many of the
integral components of site design as my specialty was print design,
therefore I did not account for components such as SEO or proper
structural components. Was my site beautiful, of course- I had skills
for the beauty, but function- a disaster. So once I gained the education
and skills I was able to correct the many mistakes which I made. Now
that I have tons of learned experience I am able to suggest the
following as far as successful sites. (But, keep in mind that
"successful" will always be an opinion- different strokes for different
folks.) So I will suggest sites that stick to basic design elements.
Check this article out for an explanation of elements: http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/
As for good design sites:
For a site which brings character into design check this site out..I particularly like the life section. http://www.austin-williams.com/agency-work.cfm
For a super e-commerce site, check out: http://www.broadway.com/
I also really like the following e-commerce site- which I use all the
time- because the site organizes a ton of products effectively. http://www.orientaltrading.com/
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