It’s interesting to point out that in all the research that I have done
this week, it is so easy to find information on why the 4 P’s are dead
as opposed to the value the traditional marketing mix brings.
Also, in my research I found many instances where marketing is so misconstrued into the model of “marketing = advertising and selling”. And if you utilize the 4 P’S in such a fashion, then naturally your business model will fail to recognize the customer. (Cannon 2011)
Additionally, with new technology such as the internet, utilizing the 4 P’s poses a much more difficult challenge – leading marketers to want to replace the model.
In the article “Don’t Abandon Traditional Marketing Methods: Integrate and Interact” by Greg writes: While social media is an important element to business marketing, it’s not a replacement for proven forms of promotion. (such as the 4 P’s) With its low cost, easy barrier-to-entry and seemingly widespread reach, it’s tempting to think social media can replace other forms of marketing. But it’s important to remember that social media in and of itself isn’t a marketing strategy: It’s but one promotional tool in the smart business marketing toolbox. (www.bizshifts-trends)
With all that said, do you think marketer’s are quick to dismiss the 4 P’s simply because they do not have a plan as to how to integrate web 2.0 into the marketing mix successfully? Or are marketer’s forgetting the true definition of ‘’marketing strategy”? Does “marketing” need to be redefined to promote and establish a universally accepted model which accounts for web 2.0 – to help marketers adopt this new technology into their marketing plans?
My opinion- In general, I think it is pretty silly to dismiss the framework the traditional mix provides- a framework that has been used for decades, and proven to be a successful foundation in marketing. I also think marketer’s need to learn to embrace the new challenge and keep in mind that a house cannot stand without a strong foundation.
Cannon, J. (2011) “Defending the 4 Ps of marketing on the web” Retrieved from http://teachthe4ps.com/marketing-strategy-planning/defending-the-4-ps-of-marketing-on-the-web/
www.bizshifts-trends (2011) Retrieved from http://bizshifts-trends.com/2011/02/21/is-traditional-marketing-dead-age-of-internet-clicks-views-tweets-blogs/
Also, in my research I found many instances where marketing is so misconstrued into the model of “marketing = advertising and selling”. And if you utilize the 4 P’S in such a fashion, then naturally your business model will fail to recognize the customer. (Cannon 2011)
Additionally, with new technology such as the internet, utilizing the 4 P’s poses a much more difficult challenge – leading marketers to want to replace the model.
In the article “Don’t Abandon Traditional Marketing Methods: Integrate and Interact” by Greg writes: While social media is an important element to business marketing, it’s not a replacement for proven forms of promotion. (such as the 4 P’s) With its low cost, easy barrier-to-entry and seemingly widespread reach, it’s tempting to think social media can replace other forms of marketing. But it’s important to remember that social media in and of itself isn’t a marketing strategy: It’s but one promotional tool in the smart business marketing toolbox. (www.bizshifts-trends)
With all that said, do you think marketer’s are quick to dismiss the 4 P’s simply because they do not have a plan as to how to integrate web 2.0 into the marketing mix successfully? Or are marketer’s forgetting the true definition of ‘’marketing strategy”? Does “marketing” need to be redefined to promote and establish a universally accepted model which accounts for web 2.0 – to help marketers adopt this new technology into their marketing plans?
My opinion- In general, I think it is pretty silly to dismiss the framework the traditional mix provides- a framework that has been used for decades, and proven to be a successful foundation in marketing. I also think marketer’s need to learn to embrace the new challenge and keep in mind that a house cannot stand without a strong foundation.
Cannon, J. (2011) “Defending the 4 Ps of marketing on the web” Retrieved from http://teachthe4ps.com/marketing-strategy-planning/defending-the-4-ps-of-marketing-on-the-web/
www.bizshifts-trends (2011) Retrieved from http://bizshifts-trends.com/2011/02/21/is-traditional-marketing-dead-age-of-internet-clicks-views-tweets-blogs/
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