I think the point that is being missed is that today – it is not about
the marketspace anymore- but rather- the marketspace. With this platform
changing, some rules will naturally be redefined- and in my opinion,
the marketspace provides a new ‘’instability’’ in targeting messages.
Particularly since now marketers need to address new variables, such as
a more varied audience and the cultural aspect. With this instability
in mind, my opinion remains. The 4 P’s provide a stability- a known
variable- that has been proven to work. Therefore I do believe that it
is important to test all these new V’S and C’S and XYZ’s, because after
all we are an evolving species, but on the same token- these new models
should be implemented always as a supplement to the foundation – the 4
P’s.
“Being successful means learning to manipulate the marketing mix in a proactive manner, rather than merely reacting to what your competitors do.”(mystrategicplan.com) – which in today’s marketing arena means jumping from model to model- looking for a solution- which already exists- 4 P’s.
www.mystrategicplan.com (2010) ‘’Customer Targeting” Retrieved from http://webcache.googleusercontent.com/search?q=cache:HWN8dHRIvbEJ:mystrategicplan.com/resources/customer-targeting/+&cd=9&hl=en&ct=clnk&gl=us&client=firefox-a
“Being successful means learning to manipulate the marketing mix in a proactive manner, rather than merely reacting to what your competitors do.”(mystrategicplan.com) – which in today’s marketing arena means jumping from model to model- looking for a solution- which already exists- 4 P’s.
www.mystrategicplan.com (2010) ‘’Customer Targeting” Retrieved from http://webcache.googleusercontent.com/search?q=cache:HWN8dHRIvbEJ:mystrategicplan.com/resources/customer-targeting/+&cd=9&hl=en&ct=clnk&gl=us&client=firefox-a
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