In my opinion, using traditional channels is just as important as using web 2.0
technology and ultimately, a mix of the two is the best solution. If you
remember the purpose of any marketing is to develop a response of establishing a
relationship and encouraging purchase. (Laudon 2010) Traditional media does just
that and with the right message and concise target audience, traditional
communication can be an integral part of a marketing campaign.
In
example, you can use direct marketing to drive consumers to other relevant
content and offers on your web site or to send them to video on your You Tube
channel. (Ruiz 2010) By the user responding to the call to action, isn’t that a
2-way stream?
Laudon, T. (2011). e-commerce: business. technology.
society. Upper Saddle River, NJ: Prentice Hall.
Ruiz, j. “Is Traditional
Marketing Extinct?” (2010) Retrieved from
http://www.strategicdriven.com/marketing-blog/bid/77104/Is-Traditional-Marketing-Extinct
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